If you have a website and have been fighting hard to bring it to the top of search engine results, then you will agree the cruciality of SEO for a website. Although there are several other factors, the selection of web hosting companies in Dubai has a direct bearing on your SEO efforts. Here we look into VPS hosting and the benefits it has on your site’s SEO.

Website Loading Speed

If there is anything that we are certain about Google ranking is that site speed plays a key role when it comes to high ranking in search results. If two sites have similar content and site structure, the faster one will gain precedence over the other.

Because VPS hosting gets dedicated resources and the capability to scale, you can assure an optimized setting for your site to run at faster speeds.   

Guarantee Uptime

The advantage of a trustworthy VPS hosting in Dubai is that the company offers a minimum guarantee for site availability at any given time. Ranging from the server datacenter and set up, the service provider can set many safety measures in place, so your company’s up for business always.

In this aspect cloud VPS solutions are especially useful, making it possible for you to use a huge network of servers, all bearing a copy of your site content. Certainly, there should be no disregard for good practices like account monitoring and daily backups.

With respect to SEO, this makes sure that the search engine would always view your website as a functioning and trustworthy, giving it a shot high up the rankings.

Fortified Security

Although this does not directly impact SEO, keeping your website secure should always be high up on the priority list. Presume a situation where there is a malicious attack on your website and its content are replaced by some other content or completely removed by their attackers. While crawling your website, search engines will find irrelevant, missing or sometimes dangerous pages- all of which are warning signs when rating content.

Root Access

To have the option to change every minute detail of your server configuration offers you the flexibility to implement specific optimizations or install plugins with not the usual standard conditions.  Although some managed VPS hosting companies in Dubai offer this service, the ideal way to get complete root access is on an unmanaged machine. Provided you have sufficient assistance or have complete knowledge of what you are doing. There is no other plan to customize your server to perfection.

HTTPS Encryption

Google has been hinting for a long time and has now confirmed that HTTPS encryption is not only a search ranking factor, but it also carries more importance. Tool such as SSL certificates are used for it, protecting the entire “communication” between the browser and server.    

Today there are many free offerings for SSL solutions, hence there is no excuse for not getting one. Developing trust and loyalty among customers while reaping some SEO benefits should be an easy task.

Dedicated IP

Having a dedicated IP address might not have a direct bearing on your SEO, but it provides a ton of favourable benefits. Such as easy server access and improved security, both necessary aspects of your online business. Also, you need to install a private SSL certificate. Trustworthy VPS providers often offer at least one free dedicated IP with their virtual server packages.

To conclude, your VPS host plays a critical role in your SEO endeavors. A great hosting provider will make sure that your server is always functioning, running smoothly and adequately protected against unauthorized access.

Along with an appropriate site-building tool, plugins, and a marketing strategy, you are already on the right path to impressing search engines and organic visitors.

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